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Challenge Awards IconChallenge Awards Top 10 Event 2019

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Push your limits with this testing sportive. Great for riders looking for more of a challenging ride, the course winds its way through the Yorkshire Wolds and has over 4900ft of elevation. Come to test yourself against one of the toughest courses in the UK or to appreciate the beauty of the Wolds.

Review summary

119 Reviews
  • Course
  • Organisation
  • Atmosphere


Mark G
"Amazing event , really helpful staff. Well signed course and beautiful ride on..."


Ian H
"I enjoyed every aspect of the day. The climbing was really challenging and the..."


Mike A
"My second event with SportiveHQ was just as good as the first, maybe better!..."
See all reviews

How to enter the East Riding 100

  1. 112 Mile

    Bike 112mi
    Event passed
  2. 57 Mile

    Bike 57mi
    Event passed
  3. 33 Mile

    Bike 33mi
    Event passed

East Riding 100 routes

The Long Route is undoubtedly more challenging than other routes in The 100 Series. With over 4900ft of elevation, riders will be on a rollercoaster of long ascents and winding descents. The lactic acid in the legs will be worth it however, as riders are treated to some outstanding views. The course highlights include classic climbs through Thixendale and Hanging Grimston.

The Medium Route is less difficult but riders will still be met with over 2400ft of climbing. These climbs are gentler and wind through the Wolds, allowing riders to take in the superb scenery. .

The Short Route is designed for those looking for a taster of what a sportive has to offer. The route is still challenging and riders will be treated to some great scenery.

Event Details

What’s Included
  • Great Value Ride
  • Feed Stations
  • Marshalled Course
  • Aid Stations
  • Free Photo Downloads

Sportive HQ focus on great quality rides at great prices. With this in mind, medals and merchandise do not come as standard. If you would like one of these items, please select the appropriate ticket. For merchandise, Sportive HQ are selling some great merchandise including buff, mug, replica cycling shirt. Email [email protected] for more info

Raceday Logistics

Provisional Schedule

06:30 - Parking Opens
06:45 - Registration Opens (Long and Medium Route)
07:45 - Time Trial Riders - Ride Starts
07:50 - 08:15 Long Route Riders Start
08:15 - 09:00 Medium Route Riders Start
08:45 - 09:00 Registration Short Route
09:00 - 09:15 Short Route Riders Start
11:30 - Long Route Option Closes at 39.5 Mile Point
17:00 - Ride Finishes


  • At registration you will receive an envelope with your rider number, twist ties and a sticky back timing chip to put on your helmet.
  • Please arrive in plenty of time to complete the registration process.

Tandem Bikes

You can ride a tandem but please email [email protected] before purchasing a ticket.

Kit List
  • Helmets are compulsory.
  • It is your responsibility to come to the event with a mechanically sound bike. There will be a mechanical support team in place who will do their best to aid you but please try to look after yourself in terms of punctures.
  • Spectators

    Spectators are more than welcome to come and support the riders. The race HQ has a party atmosphere following the race and there will be a bar selling local ales, gin and prosecco.


    If you would like to volunteer for this event, please contact [email protected]

    Frequently Asked Questions

    Will there be medical support?
    There will be 2 Motorbike Riders circuiting the course on the day from Medi- Bikes. They are both fully qualified paramedics and can assist with many incidents, whilst they are there just for the safety of all of the riders doing the event, if you are find yourself in an emergency situation please do not hesitate to call 999 if needed.
    Is there an age restriction for this event?
    Riders must be at least 14 to participate. If you are under the age of 18 please contact ([email protected]) to request a parental consent form in advance.
    Will there be mechanical support available?
    There will be a mechanical support HQ as well as mobile support from fully qualified cycle mechanics.
    Can I ride a tandem bike?
    You can ride a tandem but please email [email protected] before purchasing a ticket.

    East Riding 100 weather forecast

    Clear throughout the day.

    Predicted highs
    Predicted lows
    IconModerate breeze possible, up to 11mph

    Meet the organiser

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    Sportive HQ

    Verified organizer

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    Sportive HQ
    Sportive HQ was formed by Matthew Porter in 2014, after having approximately 10 years experience in the organisation of various types of cycling events. It was very much the feeling that sportives were becoming more expensive over the last few years and that need not be the case, value for money can be put alongside quality events. Sportive HQ works alongside local clubs to produce events that riders will want to do every year. We listen to what riders want from an event and endeavour to meet those requests. At Sportive HQ we like to keep things simple, ample free parking, showers, changing rooms, a timed event with well spaced, well stocked feed stations and routes to challenge everyone of all abilities. Sportive HQ helps in the production of many local charity events and have helped raise, alongside local clubs, in excess of £50,000 for local charities over the last few years.

    Other events from this organizer



    East Riding 100 reviews (119)

    4.9 out of 5 stars

    • Course
    • Organisation
    • Atmosphere
    • M

      Mike A

      Did the 112 Mile in 2019

      My second event with SportiveHQ was just as good as the first, maybe better! Easy to find by car, well sign posted with great parking. Easy to navigate to registration I was greeted by the same same lovely people from my previous/first time and I received my timing chip, number to display on my bike and the event telephone number in case of any issues. Great amenities at the start with ample toilets and places to get food and drinks. The course was great and had a number of gruelling climbs and long flat sections with outstanding views, there was more stops on this route and I took full use of them stopping at every one. Once I had finished the course I received my timing ticket and purchased a medal whilst having a nice talk with the event staff and fellow cyclists I’d met along the way. Definitely will do this event again as it’s a close to home and look forward to doing many more with SportiveHQ! 11/10
    • I

      Ian H

      Did the 112 Mile in 2019

      I enjoyed every aspect of the day. The climbing was really challenging and the route took us down roads Id never found before. Everybody was friendly and helpful on the day and I will definitely enter again!
    • S

      S Mould

      Did the 112 Mile in 2019

      I’ll be adding this to my diary for next year. It was incredibly well organised with amazingly comprehensive route signage
    • A

      Andrew J

      Did the 112 Mile in 2019

      My first Sportive HQ event and it was one of the best I have taken part in. Well organised, great feeds, super route and a good start/finish facilities.
    • C

      Craig cm

      Did the 57 Mile in 2019

      Great value for money, very well organised, and just challenging enough for anybody on their first ride, but challenging enough for experienced riders
    • L

      L Carroll

      Did the 57 Mile in 2019

      Very well organised and great value for money. Enjoyable ride with lovely views and challenging course
    • A

      Andrew p

      Did the 57 Mile in 2019

      Well Organised friendly event thoroughly enjoyed by all would recommend to anyone. Many thanks everyone
    • Did the 112 Mile in 2019

      Amazing event , really helpful staff. Well signed course and beautiful ride on a lovely sunny day . Great atmosphere at the finish
    • J

      Jon S

      Did the 112 Mile in 2019

      Great day overall, well organised as usual., one of the stops was not ideal but not a huge problem. Well done all involved.
    • R

      Ruth K

      Did the 33 Mile in 2019

      Another great Sportive HQ event, fantastic organisation, great feed station and well organised! Thanks again!
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