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Event details
  • (This event has been postponed until 13/09/2020)
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Challenge Awards IconChallenge Awards Top 10 Event 2019
Speed through the picturesque Malvern countryside in this mixed-distance sportive. Great for cyclists of all levels, entrants can choose the 60km or 85km route, both of which will wind along tranquil Hertfordshire lanes. Come for the scenic surroundings or for a tasty post-race beer.

Review summary

6 Reviews
  • Course
  • Organisation
  • Atmosphere


Olly A
"Lovely cycle through the Wye Valley and tremendously well organised- would..."


Henry F
"The route was excellent, on quiet beautiful roads through the Worcestershire..."


Helen P
"Early in the cycling season wasn't quite ready for the challenging..."
See all reviews

Wye Valley Brewery Sportive routes

Riders will register in the car park behind the brewery before setting off. This stunning route takes riders around this verdant local landscape with plenty to admire in the distinctive red soils, hop farms, apple orchards and views of Hay Bluff and the distant Welsh mountains.

The route meanders through the tranquil Herefordshire lanes passing many of the local hop farms, which supply the abundance of breweries in the local area and others much further afield.

After tracking the route of the River Wye the ride skirts the Much Marcle ridge before heading up towards the Malvern Hills, the inspiration behind many of the works by Edward Elgar, not least of all the rousing – Land of Hope & Glory.

The course is split into two route options:

Fun Ride (Half Pint)
Distance: 60KM (37 miles)
Elevation: 860m

Challenge Ride (Full Pint)
Distance: 85KM (53 miles)
Elevation: 1,376m

Event Details

What’s Included
  • Event centre facilities and parking
  • Goody bag to include a bottle of Wye Valley’s finest beer
  • Free tea and coffee during and after the sportive
  • Mechanical support
  • Medical support
  • Full route marking
  • Rider public liability insurance
  • Feed Stops en-route
  • Pick-up wagons
  • On-site catering
  • Event photography by MJF Photography
  • BBQ and refreshments for sale at the finish
Raceday Logistics


0900: Registration opens

0945: Riders begin to leave

All riders have started

Please arrive at least 30 minutes before the race begins to ensure there is plenty of time to complete the registration process.

Kit List
  • ID in case of an incident.
  • Food and energy drink
  • Money/credit card.
  • Fully charged mobile phone (emergency contact numbers are printed on your rider number)
  • Basic tool, ideally with a chain-splitter.
  • Pump, tyre levers and spare inner tubes
  • Helmet (mandatory). If you do not have your cycle helmet we cannot let you ride.
  • Clothing appropriate for the weather and time of year.
  • GPX device or mobile phone with maps. There will also be some printed versions with route descriptions available at rider registration on the day.

If you do have any additional questions about the event or would like to get in touch with the event organiser then please follow the link below:

Frequently Asked Questions

Are there feed stations?
Yes, there will be food and drink available at the feed stations throughout the event.
Can I enter on the day?
Entrance on the day is available, however it is subject to availability and this is an ever-popular event.
Do I need to be a certain level of fitness?
With the half pint route (37 miles) accompanying the full pint route (53 miles) this is a truly great event for all.

Wye Valley Brewery Sportive weather forecast

Partly cloudy throughout the day.

Predicted highs
Predicted lows

Meet the organiser

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LetsGoVelo is a cycling holiday and events company that provides bespoke cycling experiences for all abilities and ages. Cycling with LetsGoVelo is about new challenges, experiences, developing skills and gaining an enormous sense of achievement and progression in your ride ability. We support you every step of the way helping you to achieve everything you have set your mind to.



Wye Valley Brewery Sportive reviews (6)

4.7 out of 5 stars

  • Course
  • Organisation
  • Atmosphere
  • H

    Helen P

    Did the Half Pint - 37 Miles in 2019

    Early in the cycling season wasn't quite ready for the challenging Herefordshire hills, but what a great sense of achievement when done. Topped off with a super pint of Wye Valley stout and a double burger. So we'll organized worth all the pain and inspirational for rest of season training.
  • Did the Full Pint - 53 Mile in 2019

    The route was excellent, on quiet beautiful roads through the Worcestershire countryside, with some decent climbs, especially over the Malvern hills! The organisation was good, with plenty of room and facilities at the start and with a barbecue and beers (obviously!) at the end. It all made for a very enjoyable day.
  • Did the Full Pint - 53 Mile in 2019

    Lovely cycle through the Wye Valley and tremendously well organised- would highly recommend to anyone keen for a sportive!
  • Did the Full Pint - 53 Mile in 2019

    Great day out...lovely route,mostly well off the beaten track. Plenty of climbing and some thrilling descents...and the major grind up the Malverns...a perfect combination for a not overly long day.Beer and burgers at the finish,sandwiches and a cuppa at the feed stops. Highly recommended!
  • Did the Half Pint - 37 Miles in 2019

    Brilliant route but we were very disappointed that there was NO food at the food station! We had been promised lots of goodies - sandwiches, flapjacks etc that did not materialise. They did not even have milk for tea! Very disheartening for riding and especially when you need the energy.
  • Did the Half Pint - 37 Miles in 2019

    First ride of the year for my fianc and I to kick start our training so were expecting a challenge, we werent disappointed with the tough hills! Great event, well organised with a friendly non competitive atmosphere. Would recommend. We will be back
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