Prudential RideLondon will build mass-market appeal to all audiences; from the world’s leading professional cyclists to club and charity cyclists, international visitors, families, spectators and TV viewers watching from home and abroad. Our goal is to do for cycling what the London Marathon has done for running and charitable fundraising, while delivering the Mayor of London’s vision and TfL’s objectives.
Prudential RideLondon will build mass-market appeal to all audiences; from the world’s leading professional cyclists to club and charity cyclists, international visitors, families, spectators and TV viewers watching from home and abroad. Our goal is to do for cycling what the London Marathon has done for running and charitable fundraising, while delivering the Mayor of London’s vision and TfL’s objectives.
