Virgin and Sport have always been a great team. From hot air balloon adventures to health clubs and marathon runs, here at Virgin weve always been on our toes.
So it may come as no surprise that Virgin Sport was dreamt up on the go. Sir Richard and Co-Founder Freddie Andrewes were cycling through South Africa, when the epiphany struck to build a movement that combines the sweat of sport with the swagger of Virgin. And share a whole lot of fun along the way.
Run your way through vibrant East London on flat and fast city streets. The cheering crowds will carry you past highlights like the Hackney Downs and the Hackney Empire, plus there will be live bands and DJs at every mile to keep you going. Cross over the finish like into a full festival of fitness on the Hackney Marshes. Just like the borough, this route brings the spirit.
Welcome to the ultimate foot tour of London. Run by Trafalgar Square, the Embankment, Big Ben and more on our hop-on-keep-hopping run tour. Flat and iconic, the classic course is ready for your best time and your best selfie.
Lace up and experience the citys most iconic landmarks with a very British 10k. Run by Trafalgar Square, the Embankment, Big Ben and more. Do it for the Queen, do it for your country or do it for the glory that is summertime in London.
Run the iconic British 10k straight through the heart of London. Price includes race, free photos, ASICS tee, medal, tote bag and spectator app.
This headline running event will include a British Street Party - with a twist! In addition to a flat, fast 10k through London's famed sites, there will be music at every kilometer - you'll be pounding your feet to the beat.
Can't find an event?
Let us know the name and we'll add it as fast as possible. We're talking Usain Bolt fast.