Email Campaign Builder: From insight to send, without leaving Nova

Until recently, Nova could tell you which participants hadn't come back this year, which channels were driving registrations, and which audiences were worth re-engaging. To do almost anything with that information, you had to leave Nova and rebuild the segment manually somewhere else.

Now Nova can create audience segments and draft email campaigns for you, straight from the chat.

The problem

Analysis is only useful if you can act on the associated recommendations quickly. If Nova surfaces that 1,200 participants who finished last year's half marathon haven't registered for this year, that's helpful to know. But having this information isn't helpful in isolation. It's all about what you do with it.

By the time you've switched tools, rebuilt the segment, written the email and scheduled it, the moment's too often gone. Every extra step between analysis and action is friction, and friction is where good ideas go to die.

What you can do now

From any Nova chat, you can now:

• Create audience segments in the Let's Do This Email campaign builder. Ask for "everyone who ran our Spring Marathon last year but hasn't signed up this year" and Nova will identify the relevant audience, then create the segment once you approve.
• Draft and create email campaigns. Turn any segment into a campaign with subject line and body copy, ready to review, edit, and schedule.
• List existing campaigns. See what's already in flight so you can pick up where you left off.

Nova proposes a comprehensive plan for you to review and adjust. Nothing gets sent without an explicit confirmation step.

You can watch a full demo of how this feature works below.

Already creating value

Shout-out to Lisa at Run Ottawa, who used Campaign Builder to send a "last chance to register" email for Tamarack Ottawa Race Weekend, splitting her audience between French and English locales. A great example of where Campaign Builder shines if you haven't tried it yet.

"The new email tool from LDT is incredibly efficient and user-friendly. We built a 'Last Chance' email using the automatic audience setup and intuitive functionality which made it easy to quickly and effectively create and customize messaging for different audiences."

- Lisa Georges, Director of Marketing and Communications, Run Ottawa

What's next

Creating segments and email campaigns are the first two actions Nova can take on your behalf. This is the start of a broader shift to take more operational work off organizers' plates, so your time with Nova is spent on strategy, not stitching tools together.

Want to see Nova in action for yourself? Join the waitlist