Nova 2.0: A full marketing team, in one AI agent

Recently at LDT LIVE, we previewed Nova 2.0, the next chapter for our AI growth agent. Matteo Hertel, one of our engineers on the Nova team, took to the stage to give a live demo of what's coming.

For those who couldn't make it, here's a video tour:

A full marketing team, in one agent

Until now, Nova has been about questions and answers: helping you understand what's happening across your events and giving recommendations. Nova 2.0 closes the loop between these recommendations and taking action.

You can now use Nova to build custom dashboards around the goals and metrics that matter to your business, and dig deep into the underlying data behind them. Nova also proactively flags what's worth paying attention to: whether that's a segment trending up, a campaign underperforming, or an audience worth doubling down on.

The biggest shift in Nova 2.0 is that it doesn't just flag insights, but can actually take the next steps to action the marketing plan for you. Imagine using Nova to:

• spin up custom emails targeting specific segments
• run A/B experiments with creative approaches to make sure your marketing messages are optimised for your audiences
• create dedicated landing pages without using code, all without leaving the Let's Do This dashboard

The work that used to take marketing and creative teams weeks of coordination across five different tools now happens in one place, with Nova doing the heavy lifting. And because Nova always asks for your explicit permission before taking action on your behalf, you stay in control of every send, every publish, every decision.

These Nova 2.0 features are rolling out to our beta group. We'll be sharing more detail on each one in follow-up posts.

Nova is shaped by our event organizers

A huge thank you to the organizers who've shared early feedback and helped shape Nova into what it is today. We're so excited to put these new capabilities in your hands.

"I used to start my weeks running a bunch of reports across different tools just to understand my customer better. Now I can do all of that inside Nova, and this year I'm excited to use three years of past data from Let's Do This to make sure my event is priced correctly to hit my average order value."

— Alexa Squillaro, Event Director, Boulderthon®

Want to see Nova in action for yourself? Join the waitlist