Webinar - 16 July 2026, 4:00pm - 5:00pm BST
HOW AI IS CHANGING THE PARTICIPANT EXPERIENCE
Customer service can be one of the hardest parts of running an endurance event. In the weeks before, questions pile up and your team spends its time answering the same ones instead of running the event.
On Thursday 16 July, Sam Browne (CEO, Let's Do This) sets out where participant support is heading: going from chatbots that answer to agents that act. He will be joined by Andy Graffin (Great Run Company) and Tiffany Clemens (Life Time) to discuss how AI can elevate the participant experience. Then we'll show the Let's Do This Experience Agent - It's already resolving over 84% of participant questions on its own and giving teams 5+ hours of their week back.
Speakers
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Beyond the chatbot
Sam Browne on where participant support is heading, and the shift from chatbots that answer to agents that act
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From the field
Andy Graffin (Great Run Company) and Tiffany Clemens (Life Time) on what's working, what they've learned and what comes next.
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Agents that action
Watch the Experience Agent handle a real participant request end to end, answering and taking action.
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Andy Graffin
Andy Graffin is Chief Technology Officer at Great Run Company, home to the Great Run series including the Great North Run. He oversees the technology behind some of the UK's largest mass-participation races, and is leading how AI fits into the participant experience at that scale.
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Tiffany Clemens
Tiffany Clemens is Marketing Director at Life Time, home to the fast, flat Miami Marathon and the high-altitude Leadville Race Series. She's focused on the participant journey, and how AI can make it feel personal at scale.
