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Alzheimer's Research UK Norfolk Flyer

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This classic Autumn sportive will help cyclists get some pre-winter miles in around this network of fast, quiet country lanes through the Norfolk countryside. Come for the beautiful scenery, to set a new PB, and to support Cycling Down Dementia.
C-19 Plan
UK Cycling Events has confirmed that this event will be going ahead as planned on Sunday 1st Nov 2020 in accordance with the COVID-19 safety measures. Learn more

How to enter the Alzheimer's Research UK Norfolk Flyer

  1. Standard

    Bike 78mi
    Event passed
  2. Short

    Bike 53mi
    Event passed

Alzheimer's Research UK Norfolk Flyer routes

Starting in the traditional working market town of Fakenham, the ride heads out from the Racecourse.

Short Route

The short route heads north-west on this typically flat section of land, towards the pretty villages of North Creake and onwards west to Great Bircham, offering a traditional taste of East Anglia with its millponds and flint cottages.

Standard Route

The standard route begins with an additional easterly loop from the racecourse crossing the River Wensum before the rolling country terrain opens up. Pedal through quaint villages including Fulmodeston, Hindringham and Binham, briefly skirting into the gorgeous Norfolk Coast AONB (Area of Natural Beauty).

You'll pedal westward as far as the village of Snettisham, just 5-miles from the coast and within a stone’s throw of the Snettisham RSPB Nature Reserve.

Remaining inland, save enough in the tank to turn south and enter the tree-lined grounds of the Royal Sandringham Estate, which always looks grand in Autumn colours.

Only a short ride then separates you from the royal grounds and a finisher’s medal back in Fakenham, passing the Royal Stud and continuing through Anmer, Great Massingham and Litcham.

Feed Stations

Dependant on the length of the route you have entered there will be 1-3 checkpoint / feed stations. These are indicated on your event day map and are well signposted along the route.


Event Details

What’s Included
  • Finisher's medal
  • Facilities and parking
  • Mechanical support
  • Medical support
  • Full route marking
  • 3rd Party Rider public liability insurance
  • Feed Stops
  • Electronic chip timing
  • Online results and certificates
  • Pick-up wagons
  • On site catering (available for purchase)
Raceday Logistics

Please read the Organisers Covid Procedure before raceday:

Head to the registration desk on arrival to pick up your pack.

07:30 Standard Start Line Opens

08:40 Short Start Line Opens

*The start marshals will start riders in groups at five minute intervals. Listen to any instructions and route information the start marshals give. Once you are instructed to, you can start the ride.

Kit List
  • Basic tools, inner tubes and a pump
  • Basic first aid kit
  • Food and drink to last the ride

Volunteers are always welcome with us. Whether you want to commit a whole day or the minimum (2 hours), there are a number of things for you to get stuck in with.

All volunteers will be rewarded with free entry to rides. Either help for 2 hours in the morning and ride that day, or help all day and ride for free twice within the season.

Fill out the online form here to register your interest:

Frequently Asked Questions

Is there a minimum age requirement to ride?
To encourage young riders to participate, every U16 year old only has to pay a small £3 fee to cover the entry process. All U16s must be accompanied by a paying adult.
Can you sign up to the Alzheimer's Research UK Norfolk Flyer on the day?
If there are spaces, you can sign up for the event on the day, however it will be £8 more than listed for online pre-entry. Payment can be made with cash or cheque.
Will the Alzheimer's Research UK Norfolk Flyer go ahead despite COVID-19?
Yes. The Alzheimer's Research UK Norfolk Flyer has become COVID-19 compliant and will be going ahead. For more information on the COVID-19 Safety procedures see
Is this a timed event?
While this isn't a competitive race, we still time each participant so you can see how you've done if you want. Times will be posted online when they are available (typically the day after), and each rider will receive either a bronze, silver, or gold timing award based off of their average speed.
Will there be a cut-off time for the races?
While there isn't a specific cut-off time, approx 30 mins after the last rider starts event teams will start to clear the routes. On some routes course splits will also be removed and slower riders may find themselves on a shorter route than they anticipated. This is done to ensure every rider makes it back on time.
Can I enter on the day?
On the day entry is not always available at some events due to venue capacity so please check the event page to make sure on the day entry is available. If the event is sold out, there will be no on the day entry. If you have turned up on the day and have not entered the event online, fill in one of the entry forms from the On The Day Registration Desk and give it to one of the members of staff there. Please remember that our online prices are discounted and the on the day price is an additional £8.

Alzheimer's Research UK Norfolk Flyer weather forecast

Possible light rain in the morning.

Predicted highs
Predicted lows
Icon60% chance of rain
IconModerate wind possible, up to 24mph

Meet the organiser

Are you the organizer? Claim this page

We organise over 35 cycling events a year across Great Britain, as well as one in France, offering full medical and mechanical support. We plan our events in some of the most scenic locations we can find, while making sure the routes are perfectly suited for day in saddle. All of our cycling events have multiple routes of varying length and elevation. This is to cater for cyclist of all ages and abilities. Our cycling events aren't just about Road Sportives - we also organise a selection of Mountain Bike and Cyclocross events.



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