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Cycling Weekly Malvern Mad-Hatter Sportive

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As a mid-summer sportive test, the Malvern Mad Hatter pretty much has it all. Weaving around rural roads shared between the three counties of Worcestershire, Herefordshire and Gloucestershire, the route will give you tough climbs, fast descents and amazing views across the Brecon Beacons, Black Mountains of Wales and more.

How to enter the Cycling Weekly Malvern Mad-Hatter Sportive

  1. Standard

    Bike 62mi
    £3–£40
    Event passed
  2. Epic

    Bike 100mi
    £3–£40
    Event passed
  3. Short

    Bike 37mi
    £3–£31
    Event passed

Cycling Weekly Malvern Mad-Hatter Sportive routes

The first loop of the ride is relatively easy going, compared to the rest of the ride, as you start south of Great Malvern and ride an anti-clockwise circle around the town. Passing through small villages such as Rhydd, Powick and Alfrick, you’ll touch the outskirts of Worcester before stopping for the first feed stop. Gradient up until this point is rolling and free-flowing, allowing you to settle into the ride.

Starting to head back towards Great Malvern, the toughest climb of the day rears its head, and Malvern Hill is yours to conquer before you can pass on to Herefordshire and beyond. The iconic climb is a long and gradual continuous effort and can become steep in sections.This is followed by a fast and frantic descent that mirrors the harsh gradient of the climb in reverse.

From here on in, you’ll spend the rest of the ride battling the Malvern and Cotswolds hills, heading out west almost as far as Hereford. Dipping south, the River Wye comes and goes to your right, while you’ll enjoy occasional glimpses of the stunning hills and landscape facing outwards towards Wales. The odd spike in gradient will present itself between then and the finish line, as you can head back through the quiet and undisturbed rural roads at a pace to suit you.

Event Details

What’s Included
    Mechanical support
    Medical support
    Full route marking
    3rd Party Rider public liability insurance
    Feed Stops
    Energy food and drink
    Electronic chip timing
    Online results
    Online certificates
    Finisher medal
    On site catering
    Pick-up wagons

Cycling Weekly Malvern Mad-Hatter Sportive weather forecast

Mostly cloudy throughout the day.

23°C
Predicted highs
11°C
Predicted lows
IconLight breeze possible, up to 8mph

Meet the organiser

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We organise over 35 cycling events a year across Great Britain, as well as one in France, offering full medical and mechanical support. We plan our events in some of the most scenic locations we can find, while making sure the routes are perfectly suited for day in saddle. All of our cycling events have multiple routes of varying length and elevation. This is to cater for cyclist of all ages and abilities. Our cycling events aren't just about Road Sportives - we also organise a selection of Mountain Bike and Cyclocross events.

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