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Event details
  • (This event has been postponed until 19/09/2020)
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Race in this sportive which kicks-off from Purity Brewing Co, one of the Midland's best local breweries. Great for cyclists of all levels, there are two routes to choose from, both of which pass through the scenic Warwickshire countryside. After, soak up the atmosphere and enjoy a tasty local brew.

Review summary

11 Reviews
  • Course
  • Organisation
  • Atmosphere


"Very well organised, good weather and a really nice route along nice lanes. A..."


Theo S
"Great event - well signposted, fantastic support from mobile mechanic when..."


Jane F
"Challenging and interesting route, very well sign posted. Helpful organisers...."
See all reviews

Purity Brewing Co Sportive routes

This cycle sportive kicks-off from Purity Brewing Co, an award winning craft brewery established in 2005.

Situated in the picturesque Warwickshire countryside between Birmingham and Stratford, both routes take advantage of the relatively flat surrounding rural land and its natural beauty.

Riders will wind along quiet country lanes and through sleepy farming communities, before the long route pushes on further towards the edge of the Cotswolds and through the Lenches. Although the majority of the cycle is flat, there will be some undulating parts during both races.

Details of the two routes can be found below:

Half Pint
Distance: 55KM (34 miles)
Elevation: 587m

Challenge Ride (Full Pint)
Distance: 86KM (52 miles)
Elevation: 867m

Event Details

What’s Included
  • Event centre facilities and parking
  • Epic post-race can of beer
  • Mechanical support
  • Medical support
  • Full route marking
  • Rider public liability insurance
  • Feed stops throughout
  • Pick-up wagons
  • Onsite catering
  • Official event photography
  • BBQ and refreshments for sale at the finish
Raceday Logistics


0900: Registration opens

0945: Riders begin to leave

All riders have started

Please arrive at least 30 minutes before the race begins to ensure there is plenty of time to complete the registration process.

Kit List

• ID in case of an incident.

• Food and energy drink (although there will be food and drink available at the feed stations enroute).

• Money/credit card.

• Mobile phone

• Basic tool, ideally with a chain-splitter.

• Pump, tyre levers and spare inner tubes (we always carry a couple of spare tubes).

• Helmet (mandatory). If you do not have your cycle helmet then you will not be allowed to ride.

• Clothing appropriate for the weather and time of year.

• Bring sun-cream to apply if the weather is still looking warm and sunny.

• GPX device or mobile phone with maps. There will be some printed versions of the route available at rider registration on the day.


If you do have any additional questions about the event or would like to get in touch with the event organiser then please follow the link below:

Frequently Asked Questions

Are there feed stations?
Yes, there will two feed stations on route, at 30KM and 60KM. These will be stocked with sandwiches, bananas, cake and more.
Where can I access race photography?
All race photography will be uploaded to the Lets Go Velo website and the event Facebook page.
Are there toilet/changing facilities?
There will be portaloos provided at the Event HQ, however there are now showering or changing facilities available.

Purity Brewing Co Sportive weather forecast

Light rain in the morning and afternoon.

Predicted highs
Predicted lows
Icon80% chance of rain
IconModerate breeze possible, up to 11mph

Meet the organiser

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Let’s Go Velo

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Let’s Go Velo
LetsGoVelo is a cycling holiday and events company that provides bespoke cycling experiences for all abilities and ages. Cycling with LetsGoVelo is about new challenges, experiences, developing skills and gaining an enormous sense of achievement and progression in your ride ability. We support you every step of the way helping you to achieve everything you have set your mind to.



Purity Brewing Co Sportive reviews (11)

4.9 out of 5 stars

  • Course
  • Organisation
  • Atmosphere
  • S

    S M

    Did the Half Pint - 34 Miles in 2019

    Well organised ride, through great countryside. Well sign posted. Enjoyed the BBQ and a look at the brewery afterwards.
  • A

    Andrew A

    Did the Full Pint - 52 Miles in 2019

    Really nice route and well run by all involved. Nice touch getting a free drink afterwards and the rest stops were well stocked with energy drinks, food and snacks. Would definitely do another sportive with LDT.
  • D

    David C

    Did the Half Pint - 34 Miles in 2019

    Great day out! A really well organised event with lots of atmosphere. The route was well thought out and challenging. Thoroughly enjoyed it.
  • Did the Half Pint - 34 Miles in 2019

    A really well organised and friendly sportive passing through some beautiful countryside. Will definitely be back next year - might even try the full pint!
  • C

    Claire J

    Did the Full Pint - 52 Miles in 2019

    I am new to cycling and this was a first sportive. Wonderful welcoming atmosphere. Lovely scenic run through beautiful countryside. Well organised and briefed. Food stops had amazing sandwiches! And the people supporting there were so friendly. A great day!
  • Did the Full Pint - 52 Miles in 2019

    excellent event run by enthusiastic team good location very good route highly recommend this event will be signing up next year for sure, icing on the cake would be a finishers medal
  • Did the Half Pint - 34 Miles in 2019

    Challenging and interesting route, very well sign posted. Helpful organisers. Very yummy cheese burger at the finish.
  • Did the Half Pint - 34 Miles in 2019

    Great event - well signposted, fantastic support from mobile mechanic when required! There was a fab atmosphere afterwards at the Purity Brewery and I would really recommend to others.
  • Did the Half Pint - 34 Miles in 2019

    Very well organised, good weather and a really nice route along nice lanes. A fair test without be too challenging
  • Did the Half Pint - 34 Miles in 2019

    good organistation, well signed route. However not told that we had to sign in after the ride presumably as no chips were used, I recieved a text several hours later asking if I had finished, this could have been avoided by giving your number back after the ride, preferably with one free beefburger of veggieburger.
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