Purity Brewing Co Sportive

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Join in this incredible sportive cycle through the scenic countryside of Warwickshire. This circular one-lap route will start and end at Purity Brewing Co, one of the Midland's best local breweries. After your efforts, enjoy a fresh, complimentary local brew.
Full Pint and Half Pint
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Sat, 24 Sept 2022
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Great Alne, United Kingdom
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(34 Reviews)
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5 to 20m elevation gain per km

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Where and when
Purity Brewing Co, Upper Spernall Farm, Spernal Ln, Great Alne, Alcester B49 6JF, UK
Start times
Sat, 24 Sept 2022
Full Pint :
9:00am |
Half Pint:
Races summary
Here's what races are available for Purity Brewing Co Sportive
Full Pint
1 Loop
Half Pint
1 Loop
Route information
This cycle sportive kicks-off from Purity Brewing Co, an award winning craft brewery established in 2005.
Situated in the picturesque Warwickshire countryside between Birmingham and Stratford, both routes take advantage of the relatively flat surrounding rural land and its natural beauty.
Riders will wind along quiet country lanes and through sleepy farming communities before the long route pushes on further towards the edge of the Cotswolds and through the Lenches. Although the majority of the cycle is flat, there will be some undulating parts during both distances.
The course is split into two route options. The Fun Ride or Half Pint, which is 34 miles with 587m of elevation and the Challenge Ride or Full Pint which is 52 miles with an elevation of 867m.
What's included
  • Complimentary can of beer at the finish
  • Event centre facilities and parking
  • Mechanical support
  • Medical support
  • Full route marking
  • Rider public liability insurance
  • Refreshment stops en-route
  • Pick-up wagon
  • Event photography
How to get there
Purity Brewing Co, Upper Spernall Farm, Spernal Ln, Great Alne, Alcester B49 6JF, UK
Get full directionsExternalLink
There is car-parking available onsite. Please note, there will be a number of areas which you are not permitted to park in, so please look out for marshals who will direct you into the correct areas.
Event day logistics
08:30 Registration opens
09:00 Start opens
Please arrive at least 30 minutes before the event begins to ensure there is plenty of time to complete the registration process.
Event HQ
Event HQ will be located at Purity Brewery, Upper Spernall Farm, Off Spernal Lane, Great Alne, Warwickshire, B49 6JF.
Age Restrictions
Entrants under the age of 18 will only be allowed to participate in this event with the consent of their legal parent/guardian who must sign the Event Registration Form or purchase a ticket on behalf of the under age rider.
Entrants under the age of 16 must be accompanied at all times by an adult who is responsible for them.
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Let’s Go Velo
LetsGoVelo is a cycling holiday and events company that provides bespoke cycling experiences for all abilities and ages. Cycling with LetsGoVelo is about new challenges, experiences, developing skills and gaining an enormous sense of achievement and progression in your ride ability. We support you every step of the way helping you to achieve everything you have set your mind to.
View more Let’s Go Velo eventsExternalLink
Kit List
  • Helmet. If you do not have your cycle helmet then you will not be allowed to ride.
  • ID in case of an incident
  • Food and energy drink (although there will be food and drink available at the feed stations en-route)
  • Money/credit card
  • Mobile phone
  • Basic tool, ideally with a chain-splitter
  • Pump, tyre levers and spare inner tubes (we always carry a couple of spare tubes)
  • Clothing appropriate for the weather and time of year
  • Bring sun-cream to apply if the weather is still looking warm and sunny
  • GPX device or mobile phone with maps. There will be some printed versions of the route available at rider registration on the day
Are there feed stations at the Purity Brewing Co Sportive?
Yes, there will two feed stations on route, at 30k and 60k. These will be stocked with sandwiches, bananas, cake and more.
Where can I access photography from the Purity Brewing Co Sportive?
All photography will be uploaded to the Lets Go Velo website and the event Facebook page.
Are there toilet/changing facilities at the Purity Brewing Co Sportive?
There will be portaloos provided at the Event HQ, however there are now showering or changing facilities available.
34 reviews
Did the race in 2022
Fantastic route and we’ll set out stops, only issue was when I got to the 2nd stop it didn’t have any water set up so had to find a tap in the village hall.
Did the race in 2022
A good course with a range of steep ramps and nice long drags, as well as plenty of 1 to 4% roads to keep you busy. A couple of busy roads to cross, not helped by road works. Perhaps a warning about the ford would be useful! Also, some signage about gravel on corners could help. The parking was good, didn't get chance to look around the brewery, which was a shame. Interesting farmyard smells didn't help - but that's the price for having a start/finish on a working farm. Not sure why you had Porsches on show; something more bike related would be more appropriate? On the whole, would recommend this event and come again...
Did the race in 2022
Enjoy making memories
Did the race in 2022
Just a really relaxed enjoyable ride
Did the race in 2022
Great course. Very well signposted. Beer spot on. Burger was bostin !
Did the race in 2022
Really enjoyable cycle. Route was clearly marked. Everyone was friendly. Thank you for organising 😀
Did the race in 2022
Great course, not sure it's worth nearly £40
Did the race in 2022
The route was great except leaving at the end in the car meant driving the opposite way to all the bikers still riding!
Did the race in 2022
Good overall, bit of a hiccup at the second feed station
Did the race in 2022
It was a brilliant course. The bloke organising was excellent as always and the volunteers were wonderfully helpful at every part. Food stops decent.I did mention that there was one section with lots of gravel and a caution sign should have been used. I did say the same on the last ride, but I guess the advice was missed, or not deemed important.Only dissatisfaction was the reward versus the cost.There was a choice of two distances, named Half Pint, (for £25) and a Full Pint (£37). You only received a very small can of beer for completing the course. I was expecting a pint as per last event. You didn't actually get anything for the shorter ride.It was a bit mean if you think about what costs there would be, so I would have thought that the Brewery would have done very well in terms of sales, so they could easily fund what there would have been, like 3 mobile toilets for a day. It would have been even cheaper to use the ones already in the Brewery. It was a bit strange because there were 3 brand new Porsche cars for sale, so they were obviously expecting a certain clientele, bit not one they'd trust with public conveniences!
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Recent Questions
Simon Clare
Hi - I have lost my registration email for Purity Sportive on 4th May - can you check that im registered? - Simon Clare. email : simonclare@live.com
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Aviation House, 125 Kingsway,

London, WC2B 6NH

Reg number 10083277

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