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Challenge Awards IconChallenge Awards Top 10 Event 2019
Summer is calling in the ASICS London 10k. This is a no holds barred street party - runners will love the buzz of pumping music at every kilometre and cheering supporters lining the streets from start to finish. Come for the festival vibe, ASICS t-shirt, finisher's medal and goodies galore.
C-19 Plan
Limelight Sports Club has confirmed that this event will be going ahead as planned on Saturday 24th Jul 2021 in accordance with the COVID-19 safety measures. Learn more

Review summary

39 Reviews
  • Course
  • Organisation
  • Atmosphere


Brett Paddock
"Thanks to all of the team from ASICS, from Quest London .. Virgin Sport!..."


Katy L
"Really great experience, start corrals were well monitored and the..."


"Amazing time. First ever 10KM - it’s a manageable course that is fairly flat...."
See all reviews

How to enter the ASICS London 10K

  1. 10K

    Run 10km
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ASICS London 10K route

This is a flat, fast route where you can make the most of competing on a completely closed course. This is a prime opportunity to hunt down a PB if you're after one.

Participants will head off down Picadilly, before looping north up Regents Street. Through Pall Mall, you'll run past St James's Palace, then heading east Towards Trafalgar Square. A beautiful stretch along the river at Embankment culminates at Westminster Bridge, and you'll finish off the race down Whitehall, after looping around Parliament Square.

As you race along the course there will be a variety of music every 450m ranging from reggae/funk to disco.

Event Details

What’s Included
  • Free photos
  • ASICS tee
  • Medal
  • Tote bag/goody bag
  • Spectator app
  • Bag Drop
  • Live bands and DJ's during the run
  • Raceday Logistics


    09:30 Race begins

    11:15 Road are re-opened

    Please arrive at least 30 minutes before the race start. There is a cut-off time of 1 hour and 30 minutes.


    Spectators are encouraged to line the streets of London and cheer on those participating in the race.

    There is also an Asics London 10K app which allows supporters to track their runners during the race. This is available on the Apple App store and through Google Play.


    Volunteers are always needed at this event, in roles such as Help Desk Assistants, Course/Finish/Rewards Marshals, Water Station Groups and more. In return you'll get a breakfast or lunch, a free cap, and complimentary entry to another Virgin Sport event within 1 year.

    You'll likely have to be at the event from 06:30 to 07:00.

    For further info, and to sign up, visit

    Frequently Asked Questions

    What is the cut-off time for the ASICS 10k?
    The cut off time is 1 hour and 45 minutes.
    When will I receive my race pack for the ASICS 10k?
    Runners are able to choose whether to have their race packet sent out to them or collected the week before the race.
    Are there aid stations at the ASICS 10k?
    There are 3 aid stations on the course. First at 3.25km, the next at 5.25km and the last at 7.5km.
    Will there be somewhere I can leave my bag while I race?
    Yes, there will be a place to leave your bag while you race.
    Have a question not answered here?
    For a full list of FAQs please visit:



    ASICS London 10K reviews (39)

    4.8 out of 5 stars

    • Course
    • Organisation
    • Atmosphere
    • K

      Katy L

      Did the 10K in 2019

      Really great experience, start corrals were well monitored and the entertainment was great. Defs recommend.
    • A

      A B

      Did the 10K in 2019

      Amazing time. First ever 10KM - it’s a manageable course that is fairly flat. Would recommend to everyone!
    • A

      Annie F

      Did the 10K in 2019

      A race that feels like a party has got to be the best kind!!! Such a fun experience for new and experienced runners alike!
    • R

      Rey S

      Did the 10K in 2019

      Great pre race vibes with live DJ, MC and brilliant warm up. Very well organised with start waves. Lots of hydration points on course and great vibes along the way. Good medal.
    • K

      Kiran r

      Did the 10K in 2019

      Amazing race,good course and buzzing atmosphere...see you next year! Great food families to come along too s d join in the fun.
    • S

      Samuel B

      Did the 10K in 2019

      Great race right in the heart of central london running past all the best sites! Also - love what they’re doing with going plastic free!!!
    • M

      Matt D

      Did the 10K in 2019

      The race is amazing, and the course is great but the t-shirt collection this year was appalling and needs to be resolved in 2020, it tarnished an otherwise great day.
    • B

      Brett Paddock

      Did the 10K in 2019

      Thanks to all of the team from ASICS, from Quest London .. Virgin Sport! Tobias, Tim, Abbey, Laura,
      Ralph .. Hannah everyone for allowing to propose to my girlfriend (Now fiancé) on stage as she finished the London 10K .. AMAZING
    • U

      Uzzy A

      Did the 10K in 2019

      Event was really well organised, as per every year, the stewards and staff were very helpful and the day was enjoyable.
    • Did the 10K in 2019

      Fantastic organisation and a wonderful route around Central London. A decent wave system means you can chase a time and plenty of pacers on hand. Only minor negative is T-Shirt collection was a pain.
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    Tickets £45

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